Merchant Ventures Pvt Ltd
05.01 — Affiliate Company

Jaiwant Salvi Foundation

A Section 12 company set up by the founders of MVPL to carry out philanthropic and CSR initiatives for the welfare of ex-servicemen, their families and war widows.

JSF is a Section 12 company set up by the founders of MVPL to carry out philanthropic and CSR initiatives, with the purpose of bringing a new perspective to the way social sector projects are executed by connecting various stakeholders — Government bodies, corporates and High Net Worth Individuals — to help build meaningful partnerships. The leadership of MVPL is committed to philanthropy and offers their expertise to the causes supported by the foundation.

The foundation, named after the father of the founder — a renowned title-holder boxing champion on the Indian Air Force Team for over a decade and an ex-serviceman himself — has as its mission statement predominantly the cause of the welfare of ex-servicemen, their families and war widows. During the transition and acclimatisation stage, the foundation provides training and counselling to ex-servicemen, and through its parent company, MVPL, makes diligent efforts to generate employment for ex-servicemen and their families in affiliate companies and through client opportunities. The foundation also supports war widows and the education of their children through trust funds with educational institutions, as a tribute to our war heroes.

JSF is a platform for the execution of CSR projects for MVPL, set up to support initiatives and projects that make Corporate Social Responsibility smart, sustainable, efficient, transparent and impactful. The foundation is supported by the parent company, MVPL, and is the platform to launch the Smart Village project under its "Aid to Enterprise" initiative.

Projects Supported By JSF

JSF supports projects under the "Aid to Enterprise" initiative of MVPL, channelising Government grants, CSR funds and HNI philanthropic contributions to make this concept a reality, and plays an active role in all philanthropic initiatives and projects of the parent company. The Smart Village project can be a catalyst in setting the trend of reverse migration from urban to rural areas, with its vision of self-sufficient, sustainable villages equipped with WHO standards of healthcare, clean energy, water and waste solutions, women empowerment initiatives and opportunities for ex-servicemen and the rural population.

The key element of the project — smart and sustainable green structures forming village community centres owned by villagers — will pave the way for a self-sufficient village community digitally connected with urban areas for healthcare, knowledge, trade and governance. Key features of the community structures include:

Digital ConnectivityG2C ServicesB2C ServicesHealthcareEducationSkill DevelopmentEnvironment SustainabilityWomen Empowerment

Research & Development

JSF aims to invest in research and development and support new technologies in the areas of water, waste management and energy. The leadership of MVPL is committed to philanthropy and will be offering their expertise in the causes supported by the foundation.

Looking to transform your business with our proven expertise?

Talk to our team about business advisory, program management, CSR or green consulting engagements tailored to your goals.

Contact Us